What is African Safari Group?

African Safari Group (ASG) is a luxury inbound safari travel specialist based in South Africa, founded in 2016. We plan bespoke safari experiences across Southern and East Africa for high-net-worth travellers from the UK, Europe, USA, and Australia, covering destinations including Sabi Sand, Kruger, Okavango Delta, Masai Mara, and the Serengeti.

Which safari destinations does African Safari Group cover?

African Safari Group covers all major safari destinations in Southern and East Africa, including Sabi Sand Game Reserve, Kruger National Park, Okavango Delta (Botswana), Masai Mara (Kenya), Serengeti National Park (Tanzania), Chobe National Park, Amakhala Game Reserve, and many more across South Africa, Botswana, Zimbabwe, Kenya, and Tanzania.

How does African Safari Group work?

African Safari Group provides a done-for-you safari experience. Our specialist consultants work with you from initial enquiry through to departure — advising on destinations, lodges, and timing, booking accommodation and flights, and supporting you throughout your trip. There is no obligation to book and no upfront costs for planning.

Is African Safari Group a licensed travel company?

Yes. African Safari Group is a registered inbound tour operator based in South Africa. Client holidays are protected under supplier-default insurance, ensuring bookings and payments are safeguarded in the unlikely event of a supplier becoming insolvent.

Who founded African Safari Group?

African Safari Group was founded in 2016 by Riaan Aggenbag, a South African entrepreneur and safari travel specialist. The company is co-founded and co-led with Dom Meulemans.

Luxury Safari Africa Archives – African Safari Group

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Okavango Delta vs Masai Mara: Which African Safari Is Right for You?

June 11, 2026

Okavango Delta vs Masai Mara: complete comparison of two of Africa’s greatest safari destinations — wild dog, migration, exclusivity, costs, and how to choose.

InspirationSafariArticle

Luxury Safari Africa: What Makes a World-Class Safari?

June 5, 2026

Luxury safari Africa experiences are among the most sought-after in the travel industry, but the word “luxury” has been applied so broadly — to everything from Maldivian-style overwater suites transplanted to the bush to basic camps with decent mattresses —…

InspirationSafariArticle

Sabi Sands vs Timbavati vs Manyeleti: Which Greater Kruger Reserve?

June 5, 2026

Sabi Sands vs Timbavati is one of the most common decisions travellers make when planning a Greater Kruger safari. Although Sabi Sands, Timbavati and Manyeleti share unfenced borders with Kruger National Park, each reserve offers a different wildlife experience, price…