What is African Safari Group?

African Safari Group (ASG) is a luxury inbound safari travel specialist based in South Africa, founded in 2016. We plan bespoke safari experiences across Southern and East Africa for high-net-worth travellers from the UK, Europe, USA, and Australia, covering destinations including Sabi Sand, Kruger, Okavango Delta, Masai Mara, and the Serengeti.

Which safari destinations does African Safari Group cover?

African Safari Group covers all major safari destinations in Southern and East Africa, including Sabi Sand Game Reserve, Kruger National Park, Okavango Delta (Botswana), Masai Mara (Kenya), Serengeti National Park (Tanzania), Chobe National Park, Amakhala Game Reserve, and many more across South Africa, Botswana, Zimbabwe, Kenya, and Tanzania.

How does African Safari Group work?

African Safari Group provides a done-for-you safari experience. Our specialist consultants work with you from initial enquiry through to departure — advising on destinations, lodges, and timing, booking accommodation and flights, and supporting you throughout your trip. There is no obligation to book and no upfront costs for planning.

Is African Safari Group a licensed travel company?

Yes. African Safari Group is a registered inbound tour operator based in South Africa. Client holidays are protected under supplier-default insurance, ensuring bookings and payments are safeguarded in the unlikely event of a supplier becoming insolvent.

Who founded African Safari Group?

African Safari Group was founded in 2016 by Riaan Aggenbag, a South African entrepreneur and safari travel specialist. The company is co-founded and co-led with Dom Meulemans.

African Safari Group | Luxury Safari Specialists

Tours & Safaris

Stay with you forever

Destinations

You've never seen

Experiences

You'll never forget

Accommodation

You won't want to leave

Why Do Travelers Choose Us?

Value for Money

Complete full-service support from your initial enquiry, advising on every aspect of your holiday, through your arrival and enjoyment of your experience, right up until your final departure.

Our Knowledge

In-depth knowledge of culture, attractions and terrain of each destination enabling us to advise on all aspects of your holiday to maximise your enjoyment.

Passionate about Africa

The continent that spawned humanity has so much to see, reflect on and question about our very existence through its iconic wildlife, cultural heritage and diverse communities.

Ethical Company

Fulfil our corporate responsibility in promoting countries in Africa and developing their Tourism infrastructure, contributing to job creation and other development flowing from international exposure.

Holiday Protection

Your vacation is secured under our supplier-default insurance. In the unlikely event that a supplier becomes insolvent, you can trust that your plans—and payments—are safeguarded.

Experienced Staff

Highly experienced in the Tourism industry in terms of destination knowledge, customer service and attention to detail to be able to advise fully on all aspects of your holiday.

Special Offers

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Cheetah Plains

At Cheetah Plains you might hear the sound of lion, hippo, hyena, jackal and more at night.

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andBeyond Phinda Vlei Lodge

The sophisticated andBeyond Phinda Vlei Lodge is intimately integrated into the surrounding bush.

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andBeyond Phinda Rock Lodge

Rock Lodge sits in sheer seclusion, suspended over the magnificent valley below.

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andBeyond Kirkman’s Kamp

Relaxing stay in a luxurious cottage within the Sabi Sand Private Game Reserve.

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andBeyond Phinda Zuka Lodge

Make your vacation worth cherishing for with your luxurious stay at Phinda Zuka Lodge.

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andBeyond Phinda Mountain Lodge

Beautiful family lodges located in mountain tops to offer great views over the reserve for guests.

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andBeyond Phinda Forest Lodge

The lodge allows you to have amazing views along with exciting game viewing activities.

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andBeyond Ngala Tented Camp

With large tents, Ngala Tented Camp is one of the most loved camps by tourists in Kruger region.

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Dulini River Lodge

Dulini River Lodge offers best river safari, exclusive services and exceptional activities.

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andBeyond Ngala Safari Lodge

The Ngala Safari Lodge offers you the perfect opportunity to witness the famous Big Five

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Chitwa Chitwa Game Lodge

Chitwa Chitwa Game Lodge is an uber-stylish retreat that offers a diverse safari experience.

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Cape Town, Kruger & Mozambique Journey

This thirteen day odyssey takes you on a journey from Cape Town to the world famous Kruger National Park and finally to exquisite...

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Family South Africa’s Cape Town & Madikwe

If you need a week long family holiday without hassles, this six day tour is just for you!

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Romantic Cape, Kruger & KwaZulu-Natal

This family-oriented South African adventure takes in Cape Town, Kruger National Park & Phinda near iSimangaliso Wetland Park.

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Customer’s Feedback

African Safari Group was amazing to work with. Cecile-Marie was exceptionally helpful, patient, and responsive as we planned a two-family safari. Selection and booking couldn’t have been easier. Our trip isn’t until next year, but we hope it will be Cecile-Marie guiding through to ensure we have a great safari. We can’t wait. Thank You

Lori

30-10-2026

Grant Thank You So much.

Nicole

27-10-2026

From the very first enquiry all the way through to final payment Ian has been so helpful. He has listened to my requirements, answered every question and made thoughtful suggestions. Would highly recommend!

Brenda

26-10-2026

We had a wonderful experience working with Janine to organize our safari trip. She was extremely responsive, proactive, and attentive to all our needs and wishes. She made sure everything was arranged perfectly and was always happy to help us with any questions or requests. Her kindness, warmth, and genuine care made the whole planning process smooth and enjoyable. We truly appreciated her professionalism and personal approach, and we would highly recommend Janine to anyone planning a safari or a similar trip.

Mirta

26-10-2026

Michael and Terri

26-10-2026

African Safari Group was amazing to deal with. Leche was exceptionally helpful from booking through to ensuring we had everything we needed for travel. She was very responsive to our questions and made the trip very special. Thank You Leche!

Ann-Marie

25-10-2026

We have booked a safari for next year with Cecile-Marie. Service has been highly personable and professional with quick response times and considered options provided.

Jake

23-10-2026

Superb and caring service from Reece. Only travelling in May of 2027 to Madikwe game park safari, hopefully the trip is going to be as good as his service.

Alice Abrahamse

21-10-2026

Our trip is next year, but so far the experience has been fantastic. Excellent, friendly, proactive service from Angela. She was really efficient and genuinely excited for us about our upcoming trip.

Sarah Spencer

21-10-2026

We have just booked a trip for next year and we are delighted with the experience. Cécile was very attentive to our needs and gave us excellent advice to help us choose the best option. A big thank you to her for her professionalism, availability, and support!