What is African Safari Group?

African Safari Group (ASG) is a luxury inbound safari travel specialist based in South Africa, founded in 2016. We plan bespoke safari experiences across Southern and East Africa for high-net-worth travellers from the UK, Europe, USA, and Australia, covering destinations including Sabi Sand, Kruger, Okavango Delta, Masai Mara, and the Serengeti.

Which safari destinations does African Safari Group cover?

African Safari Group covers all major safari destinations in Southern and East Africa, including Sabi Sand Game Reserve, Kruger National Park, Okavango Delta (Botswana), Masai Mara (Kenya), Serengeti National Park (Tanzania), Chobe National Park, Amakhala Game Reserve, and many more across South Africa, Botswana, Zimbabwe, Kenya, and Tanzania.

How does African Safari Group work?

African Safari Group provides a done-for-you safari experience. Our specialist consultants work with you from initial enquiry through to departure — advising on destinations, lodges, and timing, booking accommodation and flights, and supporting you throughout your trip. There is no obligation to book and no upfront costs for planning.

Is African Safari Group a licensed travel company?

Yes. African Safari Group is a registered inbound tour operator based in South Africa. Client holidays are protected under supplier-default insurance, ensuring bookings and payments are safeguarded in the unlikely event of a supplier becoming insolvent.

Who founded African Safari Group?

African Safari Group was founded in 2016 by Riaan Aggenbag, a South African entrepreneur and safari travel specialist. The company is co-founded and co-led with Dom Meulemans.

Google API Integration

African Safari Group operates an internal integration with the Google Ads API. This page explains what that integration does and how it handles data.

What it does

African Safari Group advertises its safari packages through Google Ads. Our internal systems connect to the Google Ads API to:

Retrieve performance data from our own Google Ads accounts for internal reporting — spend, impressions, clicks, conversions and cost per booking enquiry.
Manage our own advertising campaigns, including budgets, keywords and ad content.
Upload offline conversion data from our booking system, so that Google’s bidding reflects enquiries that became confirmed bookings rather than enquiries alone.

Who uses it

This integration is used only by African Safari Group employees. It is not a product offered to customers or third parties, and it is not available for public sign-up.

What data it accesses

The integration accesses advertising performance data from Google Ads accounts owned and operated by African Safari Group. Staff authorise access using their own African Safari Group Google Workspace accounts.

The integration does not access personal data belonging to website visitors or travel clients through the Google Ads API.

How we use and protect data

Data obtained through Google APIs is used solely for the internal reporting and campaign management purposes described above. It is not sold, and it is not transferred to third parties except where necessary to operate the service or where required by law.

Our full Privacy Policy is available at https://www.africansafarigroup.com/privacy/