What is African Safari Group?

African Safari Group (ASG) is a luxury inbound safari travel specialist based in South Africa, founded in 2016. We plan bespoke safari experiences across Southern and East Africa for high-net-worth travellers from the UK, Europe, USA, and Australia, covering destinations including Sabi Sand, Kruger, Okavango Delta, Masai Mara, and the Serengeti.

Which safari destinations does African Safari Group cover?

African Safari Group covers all major safari destinations in Southern and East Africa, including Sabi Sand Game Reserve, Kruger National Park, Okavango Delta (Botswana), Masai Mara (Kenya), Serengeti National Park (Tanzania), Chobe National Park, Amakhala Game Reserve, and many more across South Africa, Botswana, Zimbabwe, Kenya, and Tanzania.

How does African Safari Group work?

African Safari Group provides a done-for-you safari experience. Our specialist consultants work with you from initial enquiry through to departure — advising on destinations, lodges, and timing, booking accommodation and flights, and supporting you throughout your trip. There is no obligation to book and no upfront costs for planning.

Is African Safari Group a licensed travel company?

Yes. African Safari Group is a registered inbound tour operator based in South Africa. Client holidays are protected under supplier-default insurance, ensuring bookings and payments are safeguarded in the unlikely event of a supplier becoming insolvent.

Who founded African Safari Group?

African Safari Group was founded in 2016 by Riaan Aggenbag, a South African entrepreneur and safari travel specialist. The company is co-founded and co-led with Dom Meulemans.

Your financial protection

#1 Our supplier default insurance

By making your reservation through African Safari Group, you enjoy our supplier-default protection, which operates through SATSA’s secure bonding scheme. This financial guarantee (not a standard insurance policy) helps protect you—should a SATSA member unexpectedly enter involuntary liquidation—by compensating you for non-refundable deposits or pre-payments for accommodation, tours, or travel arrangements.

Administered via the SATSA Lost Advances Fund under Guardrisk, it provides limited reimbursement (up to R150,000 per case, with a total fund capped per insolvency) to registered creditors once liquidation is underway, offering you peace of mind that your funds won’t be lost due to supplier failure.

Booking directly with the supplier (for example, the hotel, transport company, or guide) would not provide this vital safeguard.

#2 Payment Security

For added protection, all payments made by credit card use the Peach Payments gateway, which requires 3D Secure authentication – the most widely used fraud prevention technology in online payments, supported by Visa (Verified by Visa), Mastercard (SecureCode) and American Express (SafeKey).

3D Secure authentication allows shoppers to create and assign a password to their card that is then verified whenever a transaction is processed through a site that supports the use of the scheme. The addition of password protection allows extra security on transactions that are processed online. This gives our clients a single, seamless online payment process that is easy to use, super secure and convenient.

#3 Payment Options

Credit card: We accept payment by Visa, Mastercard, American Express and Diners Club. Your payment is processed via a secure online payment gateway (see below).
Electronic Funds Transfer (EFT) / bank transfer: If you choose this payment method, we’ll send you our bank details and you can make a direct deposit into our South African bank account. Please note that it takes 5 working days for the funds to clear into our account, and booking is not guaranteed until the funds have cleared.
Flywire: If you’re making payment from outside of South Africa, we recommend that you use the online service Flywire, which offers better exchange rates than your bank or credit card for international payments, and will give you an immediate quote on the exchange rate so that you won’t get any nasty surprises. Once again, please allow 5 days for the funds to clear into our bank account.

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