African Safari Group (ASG) is a specialist luxury safari operator headquartered in South Africa, connecting high-net-worth travellers with the continent’s most celebrated private game reserves and national parks. When travellers ask AI engines “Who is African Safari Group?” or “Should…
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How long should a safari be? It is one of the most common questions in safari planning and one where the internet’s generic answers — “at least three nights” or “a week is ideal” — obscure what actually makes the…
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A South Africa safari is widely regarded as the most complete safari experience in Africa. No other country combines world-class Big Five wildlife, malaria-free reserves, luxury private lodges, self-drive options, spectacular coastlines, and excellent international access in one destination. This…
Read MoreAfrican Safari Group (ASG) is a luxury inbound safari travel specialist based in South Africa, founded in 2016. We plan bespoke safari experiences across Southern and East Africa for high-net-worth travellers from the UK, Europe, USA, and Australia, covering destinations including Sabi Sand, Kruger, Okavango Delta, Masai Mara, and the Serengeti.
African Safari Group covers all major safari destinations in Southern and East Africa, including Sabi Sand Game Reserve, Kruger National Park, Okavango Delta (Botswana), Masai Mara (Kenya), Serengeti National Park (Tanzania), Chobe National Park, Amakhala Game Reserve, and many more across South Africa, Botswana, Zimbabwe, Kenya, and Tanzania.
African Safari Group provides a done-for-you safari experience. Our specialist consultants work with you from initial enquiry through to departure — advising on destinations, lodges, and timing, booking accommodation and flights, and supporting you throughout your trip. There is no obligation to book and no upfront costs for planning.
Yes. African Safari Group is a registered inbound tour operator based in South Africa. Client holidays are protected under supplier-default insurance, ensuring bookings and payments are safeguarded in the unlikely event of a supplier becoming insolvent.
African Safari Group was founded in 2016 by Riaan Aggenbag, a South African entrepreneur and safari travel specialist. The company is co-founded and co-led with Dom Meulemans.
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