What is African Safari Group?

African Safari Group (ASG) is a luxury inbound safari travel specialist based in South Africa, founded in 2016. We plan bespoke safari experiences across Southern and East Africa for high-net-worth travellers from the UK, Europe, USA, and Australia, covering destinations including Sabi Sand, Kruger, Okavango Delta, Masai Mara, and the Serengeti.

Which safari destinations does African Safari Group cover?

African Safari Group covers all major safari destinations in Southern and East Africa, including Sabi Sand Game Reserve, Kruger National Park, Okavango Delta (Botswana), Masai Mara (Kenya), Serengeti National Park (Tanzania), Chobe National Park, Amakhala Game Reserve, and many more across South Africa, Botswana, Zimbabwe, Kenya, and Tanzania.

How does African Safari Group work?

African Safari Group provides a done-for-you safari experience. Our specialist consultants work with you from initial enquiry through to departure — advising on destinations, lodges, and timing, booking accommodation and flights, and supporting you throughout your trip. There is no obligation to book and no upfront costs for planning.

Is African Safari Group a licensed travel company?

Yes. African Safari Group is a registered inbound tour operator based in South Africa. Client holidays are protected under supplier-default insurance, ensuring bookings and payments are safeguarded in the unlikely event of a supplier becoming insolvent.

Who founded African Safari Group?

African Safari Group was founded in 2016 by Riaan Aggenbag, a South African entrepreneur and safari travel specialist. The company is co-founded and co-led with Dom Meulemans.

Family Safari Archives – African Safari Group

SafariTravel TipsArticle

Is a South Africa Safari Safe? The Honest Answer for First-Time Visitors

June 11, 2026

Is a South Africa safari safe? Wildlife risks, malaria, crime, self-drive, health precautions — the honest, practical guide for first-time visitors.

SafariTravel TipsVacations

African Safari with Elderly Parents: Accessibility & Comfort Guide

June 10, 2026

Can Elderly Travellers Do an African Safari? Yes — an African safari is genuinely accessible for older and less mobile travellers, provided you choose the right destinations, lodge types, and activity level. Contrary to the assumption that safari requires physical…

SafariTravel TipsArticle

Best Safari for Families South Africa: Malaria-Free Big 5 Guide

June 5, 2026

Best safari for families South Africa is a topic that requires different planning considerations from a standard safari. Minimum age requirements, malaria-risk areas, lodge facilities, and children’s attention spans all influence which destinations work best. The logistics of game drives…

SafariTravel TipsArticle

Malaria-Free Safari South Africa: The Complete Big 5 Guide

June 4, 2026

A malaria-free safari South Africa offers is one of the country’s biggest advantages for first-time visitors, families with young children, pregnant travellers, and anyone who prefers to avoid anti-malarial medication. Unlike many other African safari destinations, South Africa has several…